Delivering Freshness middle east — The UX Evolution of Balade Farms
Balade Farms, a premium dairy brand, needed a direct-to-consumer e-commerce platform that reflected their natural, artisanal quality and made online ordering simple for customers.
Client
Wahath Alshifa, Saudi Arabia
Industry
Health care B2C
Services
Ux Solution
Team Setup
1 Researcher, 2 Ux Designers
Timeline
4 Weeks
Goal
Elevating Bakery E-Commerce with Seamless Digital Solutions To develop a user-friendly e-commerce website for Hindustan Bakes, along with a bakery management application that streamlines business operations, enhances order processing, and improves overall efficiency.
Challenge
Creating a visually appealing and intuitive website for customers to browse, customize, and order bakery products effortlessly. Ensuring real-time order tracking, inventory management, and seamless payment integration. Developing a bakery management system for production scheduling, ingredient tracking, and staff coordination. Streamlining business operations to manage bulk orders, deliveries, and customer interactions efficiently.
Outcome
A responsive e-commerce website with an intuitive UI, secure payments, and a smooth checkout process. A bakery management application that optimizes production, inventory, and staff workflows. Improved business operations, reducing manual efforts and enhancing order accuracy. Enhanced customer satisfaction through a seamless online ordering experience.
1/
Discovery
How We Started
We began by immersing ourselves in the Balade Farms brand—understanding their story, their products, and their customers. Through discovery workshops and user research, we mapped out key pain points in the existing online experience and identified opportunities to create a smoother, more engaging shopping journey. Collaborating closely with the Balade Farms team, we focused on building a strategy that would align the new digital experience with their core values: authenticity, freshness, and simplicity. With clear goals and real user insights guiding us, we moved confidently into design and development. Discover – Conduct research, gather insights, and identify key challenges. Understand – Analyse findings to define user needs and business pain points. Strategies – Develop a clear roadmap with solutions tailored to the problem. Kickstart – Implement the plan, launching a well-structured and scalable solution.
2/
Specifying the
core UX
Denoising ideation, defining the feature set
After gathering initial insights, we entered a focused ideation phase to filter out noise and uncover what truly mattered to Balade Farms' customers. We prioritised simplicity, clarity, and ease of navigation—distilling complex ideas into a clear, user-driven feature set., Key features we defined included: , Streamlined product browsing with smart filtering and search., One-click cart management for faster checkouts., Subscription options for regular product deliveries., Mobile-first design to cater to on-the-go customers., Story-driven product pages that connect users with the brand’s values.
3/
Defining the
lokk & feel
Key Considerations
While designing and developing the Balade Farms platform, we kept several critical factors at the core of our process: Used a minimalist design with a focus on clarity and simplicity. Implemented a soft, welcoming color palette Maintained a clear hierarchy with larger headings and easy-to-read body text., Used universal healthcare icons for quick recognition, Implemented a card-based design for clear information grouping.
3/
Deliver User Experience
Delivering the Hindustan Bakes Project: A Comprehensive Client & User Experience
In delivering the user experience for Balade Farms, our focus was on creating an intuitive, seamless, and emotionally engaging journey that connected users with the brand’s values while ensuring a smooth path to purchase., Intuitive Navigation: Clear, simple navigation allowed users to easily explore products and categories without feeling overwhelmed., Brand Storytelling: The design emphasized Balade Farms’ authentic, farm-to-table ethos with visual elements that showcased the quality and care behind each product., Mobile-First Experience: Recognizing the growing number of mobile shoppers, we ensured that the platform was optimized for mobile with touch-friendly design and a fluid browsing experience.
Similar
Success Stories
All the A’s to
your Q’s
Uxplore studio goes beyond surface-level design to deeply understand and solve real user problems. While traditional web design agencies often focus on visual aesthetics and branding, UX studios specialize in crafting seamless, intuitive, and human-centered digital experiences through research, strategy, and testing. What sets a UX studio apart is its research-driven, user-first approach. Every design decision is backed by user insights, data, and behavior analysis. Instead of delivering just a website or interface, a UX studio delivers meaningful interactions that align with both user needs and business goals.
Collaboration is at the heart of everything we do. We believe in building strong, transparent relationships with our clients to co-create digital experiences that are intuitive, effective, and user-focused. Our process is structured yet flexible, designed to adapt to the unique needs of each project: 1-Discovery & Alignment, 2-User Research & Insights, 3-UX Strategy & Information Architecture, 4-Design & Prototyping, 5-Usability Testing & Iteration, 6-Handoff & Continuous Improvement.
We help bring bold ideas to life. Whether you're launching an MVP or scaling a product, we provide lean, agile UX design backed by user research to validate concepts quickly and cost-effectively. Our team becomes an extension of yours, helping you move fast and smart. We bring structure, strategy, and deep UX expertise to complex digital products and platforms. From streamlining workflows to optimizing legacy systems, we deliver research-driven design that aligns with business goals and elevates user satisfaction.
Absolutely! Our UX design agency specializes in product redesigns—whether it's modernizing an outdated interface, improving usability, or aligning the product with evolving user needs and business goals. We start by understanding what’s working, what’s not, and why. Through user research, usability audits, and data analysis, we uncover pain points and opportunities. Then, we reimagine the experience through thoughtful UX strategy, user-centric design, and iterative testing.
Our pricing is flexible and tailored to the scope, complexity, and timeline of your project. We offer different engagement models to suit startups, growing businesses, and enterprises
We’re experienced in working with clients across the globe and have systems in place to make collaboration smooth and efficient—no matter the time zone.
We can typically kick off a new UX design project within 1–2 weeks, depending on the scope and our current schedule. Initial Discovery Call We will discuss your goals, timeline, and challenges. Proposal & Scope – You’ll receive a clear plan, timeline, and estimate within a few days.Onboarding & Kickoff – Once approved, we onboard your team, align on tools, and begin with research or UX strategy.
